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Does Viyella Still Exist? Exploring Viyella Menís and Viyella Ladies in the UK
11 May 2023 | Graham
Franchising Structure of Viyella:
Viyella, over the years, has expanded its presence globally through franchising arrangements. This has led to the establishment of Viyella stores in various countries, each operating independently. This franchising model has allowed Viyella to adapt to different markets and cater to the unique preferences of their customers. While some Viyella stores may have closed or rebranded in certain locations, the brand continues to maintain a presence in various parts of the world.
Viyella Men’s and Viyella Ladies in the UK:
In the United Kingdom, Viyella operates as separate entities for menswear and womenswear. Viyella Men’s is still active and trading. It is owned by Morrison McConnell Limited, a company that specializes in British shirt brands. Morrison McConnell Limited has an impressive portfolio that includes other renowned names like Tootal and Peter England. This ownership ensures that Viyella Men’s remains under the stewardship of a company with deep roots and expertise in the shirt industry.
Viyella Ladies' current status and ownership information is not readily available, suggesting that it may have undergone changes or may no longer be in operation. However, it's important to note that this article focuses primarily on Viyella Men’s and its continued presence.
Ownership and Location:
Morrison McConnell Limited, the current owner of Viyella Men’s, is based in Derbyshire, England. With their extensive experience in the shirt industry, they have continued to uphold the quality and heritage associated with the Viyella brand. Morrison McConnell Limited understands the significance of maintaining the brand's reputation and continues to produce high-quality clothing that resonates with Viyella's loyal customer base. Their ownership ensures that Viyella Men’s remains a part of a respected group of British shirt names.
Sourcing of Products:
Like many clothing brands in today's global market, Viyella Men’s now sources its products from abroad. This shift allows them to offer a wider range of styles and cater to the evolving demands of their customers. While the sourcing change has impacted the production location, Viyella Men’s remains committed to maintaining the high standards and quality for which they are known. By sourcing from different regions, they can access diverse materials and manufacturing expertise, ensuring the continued availability of a varied and appealing product range.
Availability of Viyella Men’s Products:
Viyella Men’s products can be found in select retailers across the UK. These retailers understand the unique appeal of Viyella and curate their offerings accordingly. Additionally, the convenience of online shopping allows customers to browse and purchase Viyella Men’s items from various online retailers. One notable online retailer where Viyella products can be obtained is Westaway & Westaway (https://www.westaway.co.uk/viyella.html). They provide a platform for customers to explore and acquire a range of Viyella Men’s clothing, ensuring easy access to these renowned British shirt products.